It may not be not rocket science, but it is social science.

Government, corporates, not-for-profits and environmental managers
recognise that  people deliver the corporate plan.

Engaging people to collaboratively deliver ‘on-ground’ results,
that enable a corporate or project plan to be achieved
requires strategically  planned communications …

Your corporate or long term project plan is the blueprint for your progress, your strategic engagement plan underpins and informs this plan.

Positive corporate reputation requires that engagement is done with
strategy, evidence and genuine ‘know how’ – this requires public
relations expertise.

Effective stakeholder engagement is based in stakeholder and organizational research using public relations consultation and communications research and analytical methods.

Its socially scientific !

A custom-engineered, navigational chart.

Strategic engagement plans contain campaigns and operational
engagement plans. Managed like projects, they typically have target
audiences, key messages, tactics, allocated resources and schedules.

Ongoing engagement  processes involve people directly and are sustained through the life of the organization or long term project.

Corporate engagement strategies are built and evaluated so as to directly inform your corporate plan, enabling more effective, responsive engagement which builds sustainable relationships with your constituents.

Importantly, the organization or project learns from the stakeholder
engagement undertaken.

A reliable, evidence – based corporate learning process.

Strategic engagement plans are not static documents, they offer a process for the organisations to learn from its stakeholders and navigate through the social environment in order to make progress.

As navigational charts they need regular updating and progress review.

ADAPT works with key plans, your executive, operational staff and stakeholders.
A comprehensive understanding of your organisation’s current position is built
through social and other research and analysis.

The gap between your current corporate/project position and your ultimate destination
is assessed and understood in terms of all the people who either support, enable or block your progress.

These relationships are analysed and mapped within a comprehensive stakeholder analysis.

Opportunities and issues which support or restrict your progress and sustainability
are identified and documented as an organisational or project situation analysis.

Responsive communications adaptations are engineered as a
strategic engagement plan from research evidence and in context of the identified ‘corporate ‘situation’.

Strategies to build purposeful, collaborative and positive relationships with key constituencies are created using engagement tactics and platforms specific to reaching stakeholders who enable your goals.

Then…

Implementation, impact evaluation and assimilation of learning into your corporate plan.