Your strategic engagement plan is a key corporate asset.

It is also a process which informs your corporate or project level strategic plan and enables ongoing, progressive adaptation by your organisation to its stakeholders.

You ADAPT mutually to one another.

Effective communications planning has measurable impacts as stakeholder understanding, attitude or behaviour change …to support operational KPIs.

Changes in people, deliver operational results.

The progress of the strategic engagement plan is monitored, evaluated and updated according to the measurable indicators of communications success which link to operational KPIs.

By adapting  to corporate or project performance measured in terms of it’s social environment, the overall strategic direction of an organisation or project can be navigated towards its goals.

Your corporate plan progresses.

It is not a one-off , end result but, a navigational process deployed by strategic organisations to gain mutual adaptation between the organisation and it’s stakeholders through daily, operational interactions.

A living document  for review and use by those conducting stakeholder engagement.

It is formative and adaptive –  auditing is ongoing.
Stakeholder relationships and reputations require ongoing support and assessment.

ADAPT delivers a comprehensive Public Relations Technical Report with strategic and tactical recommendations.

ADAPT will assist in building capacity of the organisation/project team in implementing report recommendations or contract to support implementation on its behalf.

Situation Analysis

A situation analysis is often part of a strategic corporate or project planning process.

It is built through public relations consultation and research. It informs strategic engagement planning.

Critically, it provides understanding of the socio-political, cultural, economic, geographical, infrastructural, technical and corporate historical context of an organisation.

The strategic engagement plan responds to deliver its stakeholder impacts within this environment. It frames the drivers and constraints of effective engagement.

Stakeholder Analysis

Stakeholder research delivers  evidence which  determines why, how and when  to strategically align key publics with corporate and project objectives through a range of appropriate organisation engagement strategies.

Stakeholder understandings inform the informational, attitudinal and behavioural change impacts required and the tone, style, intensity and emphasis used in engagement tactics.

Tactics are  determined by stakeholder communications audits which identify access to and use of communications products and media, and the strategic positioning required  from  engagement.

Corporate budgets, engagement capacity and schedules are critical considerations in this.

Communications Forensics

If you are becoming more strategic in your approach to stakeholder collaboration or you’re undertaking a review of your engagement approach – identify what’s been working and why and learn  from it.

Understand key audiences and connections and adopt effective communication approaches.

ADAPT’s research and analysis will reveal what’s been working and why and provide frameworks, processes, plans and recommendations for   effective and sustainable approaches to your engagement.

Nicola is an experienced educator , community trainer and  public campaign coordinator. She’s used  extension, public consultation and community development principles to build the collaborative capacity of stakeholders.

As a highly qualified and experienced communications tactician, she combines these skills to inform her facilitation of coaching, training and advice…

…building capacity in organisations, developing their engagement strategies and communications capabilities.